“More than a watch, a commitment to French watchmaking”

1977 is proud to be the only brand certified Origine France Garantie (AFNOR Cert. 110835.2). This certification is further proof of our commitment to French Watchmaking.

Watch case assembly 1977

What is the Origine France Garantie Certification?

The Origine France Garantie certification is an independent and recognized label that attests that a product is truly and primarily manufactured in France.

To obtain this certification, at least 50% of the product's unit cost price must be acquired in France, and the product's essential characteristics must also be produced there.

This label is a guarantee of transparency and commitment to French production. The 1977 brand is proud to be the only watch brand certified Origine France Garantie.

Learn more about the Origine France Garantie certification
Mouvement 1977

How did the 1977 brand obtain this certification?

The Origine France Garantie certification attests to 1977's commitment to producing authentically French watches. This label is issued by an independent body that applies strict criteria to guarantee the French origin of the components.

For the Arsène and Edmond collections, the components and their suppliers have been rigorously evaluated by AFNOR to ensure their French origin. This process guarantees transparency and confirms that the manufacturing meets the certification requirements.

Each model is designed and assembled in the Pierre Lannier workshops in Alsace, following well-established watchmaking know-how.

Edmond Watch Dial 1977

Why is this important for you, the consumer?

Buying a watch certified Origine France Garantie means supporting French know-how while benefiting from high-quality manufacturing.

By choosing 1977, you are assured of:

  • Knowing the origin and traceability of your watch.
  • Acquiring a product made in France, compliant with strict social, environmental, and health standards.
  • Contributing to reducing the carbon footprint by minimizing transport distances, thus participating in environmental preservation.